Blog
Get some useful copy tips, read my ramblings, and find out more about how professional copy and good content can add value to your business.
Why you need to nail your ‘tone of voice’
In this ever-changing marketing world, making a memorable impression isn’t easy. Your ability to make a lasting impression can make or break your...
How to get better at copywriting
I'm guessing that you're reading this either because you're a business owner or a marketer. There are skills and techniques you can apply to improve...
Stop using long words! They don’t make you smarter
As a native English speaker, I’m always impressed when speaking to someone with an exceptional vocabulary. I usually assume that if someone has an...
Chat GPT – A marketer’s best friend or its worst enemy?
Ok, so I'm guessing you've heard of ChatGPT? Launched in November by OpenAI, ChatGPT is the viral chatbot that everyone is talking about. But is it...
5 Effective Lead Magnet Ideas for Small Businesses
As a small business owner, you’ve heard the word ‘lead magnet’ and if you’ve justpublished a new website, your web designer will tell you that you...
What do copywriters actually do?
So, you can probably guess that copywriters write, but are you wondering, “What do they write?” or “What does a copywriter actually do?” Sure, a...
10 Reasons To Hire A Freelance Copywriter
Ok, so imagine you’re the owner of an online store and you need copy for your new website. What do you do? a) Save money and write it yourself. b)...
A Quick 5 Minutes With Me!
How long have you been a freelance copywriter? I launched Choice Words in 2018 – so this is my third year! Who do you work with? I work with digital...
5 Awesome Ways A Creative Copywriter Can Add Value To Your Business
I’m sure you’ll agree that marketing your business is essential if you want more leads, more sales and more customers. If you’ve been considering...
10 Ways To Beat Writer’s Block
One of the most difficult things about writing is actually trying to start. Even if you are a great writer, staring at a blank page and struggling...
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