In this ever-changing marketing world, making a memorable impression isn’t easy. Your ability to make a lasting impression can make or break your...
Why you need to nail your ‘tone of voice’
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Copywriting
Get some useful copy tips, read my ramblings, and find out more about how professional copy and good content can add value to your business.
How to get better at copywriting
I'm guessing that you're reading this either because you're a business owner or a marketer. There are skills and techniques you can apply to improve...
Stop using long words! They don’t make you smarter
As a native English speaker, I’m always impressed when speaking to someone with an exceptional vocabulary. I usually assume that if someone has an...
What do copywriters actually do?
So, you can probably guess that copywriters write, but are you wondering, “What do they write?” or “What does a copywriter actually do?” Sure, a...
A Quick 5 Minutes With Me!
How long have you been a freelance copywriter? I launched Choice Words in 2018 – so this is my third year! Who do you work with? I work with digital...
5 Awesome Ways A Creative Copywriter Can Add Value To Your Business
I’m sure you’ll agree that marketing your business is essential if you want more leads, more sales and more customers. If you’ve been considering...
What Is Copywriting?
Copywriting is the process of writing text that promotes a product, a business, a person or a service. It has nothing to do with protecting people’s...
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