Choice Words

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Web copywriting

5 Reasons why you should care about your web copy

Whether you’re starting a new business or you’ve been in business a while, you’ll probably agree it’s important that you have a good website.  What makes a good website? Is it gorgeous design, eye-popping images, functionality, mobile compatibility, or speed etc. With so much to think about, web copy is often pushed to the bottom

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Copywriting

What is Copywriting?

Copywriting is the process of writing text that promotes a product, a business, a person or a service.  It has nothing to do with protecting people’s work against theft (copyright). The written text is known as ‘copy’.  As consumers, we read ‘copy’ everyday, on the internet, on social-media, on TV, on the bus, walking down

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