Choice Words


Web copywriting

5 Reasons Why You Should Care About Your Web Copy

Whether you’re starting a new business or you’ve been in business a while, you’ll probably agree it’s important that you have a good website. What makes a good website? Is it gorgeous design, eye-popping images, functionality, mobile compatibility, or speed

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What is Copywriting?

Copywriting is the process of writing text that promotes a product, a business, a person or a service.  It has nothing to do with protecting people’s work against theft (copyright). The written text is known as ‘copy’.  As consumers, we

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