Website Copywriting

Is your website copy a bit of a worry?
Is it too wordy, confusing or just a bit boring?

Make your website a cracker

As a website copywriter, I write compelling content that engages humans and pleases Google. So, you’ll get awesome website copy that is on-brand, connects with your customers and brings you more leads.

Great copy speaks to your customers

Your website visitors are short of time

They need smart headlines, bullet points and clear and concise copy. They’re going to scan your website quickly, and they want you to answer their questions.

It’s your job to answer their questions as clearly, and effectively as possible and connect with them.

Do it well, and they will feel like you are speaking directly to them, you understand their needs, and you’d bend over backwards to help.

Get engaging words that are


I spend time asking questions, researching, and exploring brand messaging so that I define the tone of voice and write copy that is slick and on-brand.


Defining your target audience is key to compelling copy. I will speak to your customers in their language and write appealing content they want to read.


Using SEO keywords in your web content increases your chances of getting noticed by Google. However, it’s still important to write for humans, not robots. As a professional web copywriter, you get the best of both worlds.

Clear & Easy to Read

Online visitors want to find what they need quickly and often prefer to skim read. I’ll ensure your key messages jump out at them with attention-grabbing headlines and short, snappy copy.

Persuasive & Well-Crafted

Copywriting is a learned skill. It’s about understanding which content to include, cutting through the detail, and using the right words to communicate your message clearly and get your visitors to take action.

Informative & Effective

I write copy that makes it easy for your visitors to move through your website effectively and get their questions answered.

Check out these choice web copy packages

She’ll be right

Perfect for small businesses and start-ups who need a strong launchpad for their brand but have a strong DIY attitude and a tight budget.

  • Brand Voice Session
  • Customer & Competitor Research
  • 3 Pages of Web Copy
  • Title Tags & Meta Descriptions
  • 2 Sets of Revisions
  • Final Proofread
  • Free Tone of Voice Guidelines
  • Free Product/Services Page Template


Ideal for medium to large organisations who need slick, professional web copy, words with personality, and content that gets their message across.

  • Brand Voice Session
  • Customer & Competitor Research
  • 5 Pages of Web Copy
  • Title Tags & Meta Descriptions
  • 2 Sets of Revisions
  • Final Proofread
  • Free Tone of Voice Guidelines
  • Free Blog Idea List & Blog Template

The Bee’s Knees

For organisations who want the whole shebang. Strong brand voice, mind-blowing copy that sets their brand apart, and more website conversions.

  • Brand Voice Session
  • Customer & Competitor Research
  • 3x Customer/Employee Interviews
  • 10 Pages of Web Copy
  • Title Tags & Meta Descriptions
  • 2 Sets of Revisions
  • Final Proofread
  • Free Tone of Voice Guidelines
  • Free Blog Idea List & Blog Template

Looking for something different?

Choose a bespoke website copy package

Maybe your website needs a creative edit, and better headlines or you’d like your website content optimised for SEO?

Book a chat, and I’ll put together the perfect package for you.


Extras can include:

  • Editing and proofreading
  • Additional pages of web copy
  • Product descriptions
  • Keyword research (SEO)
  • Meta titles, and meta descriptions
  • Personal biographies

“Jenny was a delight to work with on our UX website project. She tailored a solution that ensured we were getting the most out of our project budget. I will definitely work with her in the future if and when complex copywriting needs are required.”


“Jenny has delivered consistently high-quality content. She brings a positive and constructive approach, gets stuck in without needing a lot of direction or oversight, and has generally made my job much easier!”


“Jenny is great to work with, she actively listens, and asks great questions and we know we can rely on her to translate our briefs. She consistently provides good quality, professional, and well-crafted work.”

Phoebe Edge

Let's get your
copy sorted

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