Website Copywriting
Is your website copy a bit of a worry?
Is it too wordy, confusing or just a bit boring?
Make your website a cracker
As a website copywriter, I write compelling content that engages humans and pleases Google. So, you’ll get awesome website copy that is on-brand, connects with your customers and brings you more leads.
Great copy speaks to your customers
Your website visitors are short of time
They need smart headlines, bullet points and clear and concise copy. They’re going to scan your website quickly, and they want you to answer their questions.
It’s your job to answer their questions as clearly, and effectively as possible and connect with them.
Do it well, and they will feel like you are speaking directly to them, you understand their needs, and you’d bend over backwards to help.
Get engaging words that are
On-brand
I spend time asking questions, researching, and exploring brand messaging so that I define the tone of voice and write copy that is slick and on-brand.
Reader-Focused
Defining your target audience is key to compelling copy. I will speak to your customers in their language and write appealing content they want to read.
Google-Friendly
Using SEO keywords in your web content increases your chances of getting noticed by Google. However, it’s still important to write for humans, not robots. As a professional web copywriter, you get the best of both worlds.
Clear & Easy to Read
Online visitors want to find what they need quickly and often prefer to skim read. I’ll ensure your key messages jump out at them with attention-grabbing headlines and short, snappy copy.
Persuasive & Well-Crafted
Copywriting is a learned skill. It’s about understanding which content to include, cutting through the detail, and using the right words to communicate your message clearly and get your visitors to take action.
Informative & Effective
I write copy that makes it easy for your visitors to move through your website effectively and get their questions answered.
Check out these choice web copy packages
She’ll be right
Perfect for small businesses and start-ups who need a strong launchpad for their brand but have a strong DIY attitude and a tight budget.
- Strategy Session
- Customer & Competitor Research
- 3 Pages of Web Copy (in Wireframes)
- Title Tags & Meta Descriptions
- 2 Sets of Revisions
- Final Proofread
- Free Tone of Voice Guidelines
- Free Blog Idea List & Blog Template
Choice
Ideal for medium to large organisations who need slick, professional web copy, words with personality, and content that gets their message across.
- Strategy Session
- Customer & Competitor Research
- 5 Pages of Web Copy (in Wireframes)
- Title Tags & Meta Descriptions
- 2 Sets of Revisions
- Final Proofread
- Free Tone of Voice Guidelines
- Free Blog Idea List & Blog Template
The Bee’s Knees
For organisations who want the whole shebang. Strong brand voice, mind-blowing copy that sets their brand apart, and more website conversions.
- Strategy Session
- Customer & Competitor Research
- 10 Pages of Web Copy (in Wireframes)
- Staff Bios (up to 5)
- Title Tags & Meta Descriptions
- 2 Sets of Revisions
- Final Proofread
- Free Tone of Voice Guidelines
- Free Blog Idea List & Blog Template
Looking for something different?
Choose a bespoke website copy package
Maybe you’d like additional website pages, copy for a landing page or a staff bio?
Book a chat, and I’ll give you a bespoke quote.
Extras can include:
- Landing page copy
- Additional pages of web copy
- Staff biographies
- Meta titles, and meta descriptions
- Editing and proofreading – making your content ‘web ready’
“Jenny was a delight to work with on our UX website project. She tailored a solution that ensured we were getting the most out of our project budget. I will definitely work with her in the future if and when complex copywriting needs are required.”
BAILEY SCHMIDT
digital project manager, AZWOOD
“Jenny worked hard to get the words and tone I was looking for. She was patient and professional. Thanks Jenny.”
iona elwood-smith
Design director, grow my business
“Jenny was recommended to me by our web developer. I found working with her to be very easy, she picked up the brief, completed in the time-frame and delivered engaging and insightful copy.”
nicki morrelL
marketing executive, prime property group
Let's get your
copy sorted
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